Ulbe is a well-respected print media industry evangelist, who understands the role and return on investment print delivers across different key channels — from direct mail through to customer magazines. Frysk uses its skills and experience to show businesses the important and added value print plays in the communications mix of media choices of today. Frysk provides advice on innovations and effectiveness in both consumer and B2B print media.
PRINT MEDIA EXPERT
Working in diverse projects such as business development, innovation, training programmes, often on a one-on-one basis with senior marketing managers is probably the least visible of Frysk’s activities. Frysk provides consultation on everything from marketing plans, to setting up innovation culture, to talent, to brand harmonisation, to translating technology to consumer applications and much much more..
A recognised specialist in print media trends and innovation and effectiveness, Ulbe is a thought-provoking speaker through his many years at the forefront of media and marketing industry.
The role of marketing communications is moving more towards content curation, resulting in businesses having to use several different channels to tell the stories of their brands in a more visual and impactful way. With its expertise in print media innovation and effectiveness, Frysk offers advice on how to both create and curate content, and how to fuel that content.